The four common models
Round-ups. Your card purchases are rounded up and the difference is donated. Effortless, but the amount is invisible until the statement arrives.
Ad or sponsor funded. You watch, walk or play, and a sponsor donates. You give attention rather than money, and the sponsor decides the ceiling.
Marketplace or cashback. A share of a purchase you were making anyway goes to a cause you selected.
Membership. A fixed monthly amount, with a stated share going to charity. Predictable for the cause, and the easiest model to audit.
What to check before subscribing
- What exact share of your payment reaches the organizations, and what covers costs.
- Whether the organizations are named, with their country and their own website.
- Whether the app claims an official partnership, or only that it selected the NGO.
- Whether contributions are published as records you can look at.
- How easy cancelling is, and whether there is a refund window.
Where Hop for Good fits
Hop for Good is a membership model attached to something you want anyway: a 30-day habit journey. The membership is €6.99 a month, of which €5.99 becomes potential impact for the cause you pick and €1.00 covers running the app.
The difference from a plain donation app is that the impact is earned day by day. Each day you complete unlocks about €0.20 for your cause; anything left unlocked carries forward to your next journey instead of disappearing.
We are explicit about status: the eight causes and organizations are selected, not yet official partners, and every step of the model is written out on how impact works.
Is a donation app worth it?
If you only want to give, a direct monthly donation to an NGO is the most efficient route. An app earns its place when it changes your behaviour too — when the reason you finish your daily step is that someone else benefits from it. That is exactly the loop Hop for Good is built around.